Judging the book by its cover?

How much do looks matter?

They definitely help get a foot in the door with some guys... but beyond that? Male PUAs refer to women using a numerical system (brunette 9.5, blonde 10), which is based pretty much on appearance as far as I can tell. So it's obviously important... but is a friendly smile going to go further than a sexy dress?

To take it further, what kinds of clothes attract what kinds of guys? Does the aforementioned friendly smile work on the same guy whether you're in a slinky red dress, or a t-shirt and jeans, or a suit? What about a sporty look versus something goth? Can you get the same guys with different looks, or are certain men going to go only for a certain style? And is it better to just "be yourself" or to explore and try out different looks, even if they're not totally natural?

Hm. Things to ponder...